Hi, I’m Aimee Wood.
I help bloggers and lifestyle brands improve Pinterest performance through strategic optimization — not daily management.
Many Pinterest accounts struggle not because of a lack of content, but because the underlying structure isn’t aligned with how Pinterest’s search system works. Board architecture, keyword alignment, and content organization all play a critical role in discoverability.
My work focuses on diagnosing those structural issues and implementing clear, strategic improvements that support long-term traffic growth.
Once we have created a foundation, you or your virtual assistant can take my guidance and manage your account.
My Background
I have worked in digital marketing and social media strategy for several years, supporting content creators and online businesses through marketing agencies and independent projects.
My background includes studies in psychology and holistic nutrition, which have shaped my interest in understanding patterns, systems, and long-term behavior change.
That same systems thinking informs how I approach Pinterest optimization — looking beyond individual posts to improve the overall structure of an account.
I work remotely with clients across the United States and maintain a focused consulting schedule designed to support thoughtful, strategic work.
Education:
University of North Carolina at Chapel Hill (BA)
Finger Lakes Community College (AA)
Clayton College of Natural Health (MS)
What I Typically Fix
Pinterest traffic plateauing after early growth.
Boards that compete with each other in search.
Keyword strategies that don’t match user intent.
Accounts structured for social media instead of search intent.
Pins that aren’t being distributed consistently.