Hi, I’m Aimee Wood.
I help bloggers and lifestyle brands build or optimize Pinterest accounts through strategic SEO, account structure, and long-term traffic systems — not endless posting.
Many Pinterest accounts struggle not because of a lack of content, but because the underlying structure isn’t aligned with how Pinterest’s search and discovery system works. Board organization, keyword alignment, content strategy, and account architecture all play a major role in visibility and traffic growth.
My work focuses on identifying those structural gaps and implementing strategic improvements designed to support sustainable, long-term performance.
Rather than managing Pinterest day-to-day indefinitely, I help clients create a stronger foundation they can confidently maintain themselves or hand off to a virtual assistant with a clear system in place.
My Background
That systems-oriented thinking naturally carried into my work in digital marketing and Pinterest strategy. I enjoy looking beyond individual pins to improve the overall structure, discoverability, and functionality of an account as a whole.
Over the years, I’ve worked in digital marketing and social media strategy through both agency and independent client work, supporting bloggers, creators, and online businesses across a variety of lifestyle-focused industries.
My background includes studies in psychology and holistic nutrition, both of which shaped my interest in patterns, systems, and long-term behavior change.
I work remotely with clients across the United States and maintain a focused consulting schedule designed to support thoughtful, strategic work.
Education:
University of North Carolina at Chapel Hill (BA)
Finger Lakes Community College (AA)
Clayton College of Natural Health (MS)
Continuing Education:
social media management
content development
graphic design
project management
SEO & search strategy
copywriting
mindfulness
NLP (neurolinguistic programming)
EFT & TFT practitioner training
What I Help Optimize
Pinterest traffic plateauing after initial growth
Pins that aren’t being distributed consistently
Boards that overlap or compete in search
Keyword strategies that don’t align with user intent
Accounts structured like social media instead of search platforms
Content systems that lack consistency or strategic organization